Sitemap - 2023 - Salmon Theory
🍣 Salmon Theory #319: Flow can be more important than rules
🍣 Salmon Theory #318: Friction, Panic, Performance, Social, Fundamentals
🍣 Salmon Theory #317: Respectful men, John Lewis, mass vs internet media, and +++
🍣 “In times of change, learners inherit the earth.”
🍣 Cheap games yield cheap results
🍣 Be like Nike, except maybe not
🍣 Simplicity is professional life or death
🍣 Company culture, tactics, 'reactive' brands
🍣 Feynman, funerals, learning to dance
🍣 Magazines; centres of gravity; jamais vu; +++
🍣 Not a genius, just a clever borrower
🍣 Inclusive briefs; fresh consistency; strategy muscles; +++
🍣 Simplicity wins; bad case studies; depression as the curse of the strong
🍣 F*cking around, fear, (re)framing pride
🍣 Writing tips; gaming tactics; social as sitcoms; positive politics; the problem with sales; +++
🍣 Words; failure; velocity; paradoxes; fame+++
🍣 Awareness briefs, meme insights, effectiveness stories
🍣 Change theory before reality
🍣 13 things worth asking in a creative review
🍣 Don't try writing, try texting
🍣 Why Salmon Theory is going (mostly) paid
🍣 Collect as many mirrors as you can
🍣 Don't waste your presentation
🍣 Don't make the same mistakes
🍣 7 ways for junior planners to add value
🍣 Abnormality is a distinctive asset
🍣 You threadin' lightly or what?
🍣 Three ideas you may have missed
🍣 There are two types of advice
🍣 Your problem statement needs this
🍣 “Confidence is successful repetition of any endeavour.”
🍣 Three timeless truths in social
🍣 Is Cannes good for our mental health?
🍣 Your thoughts are faulty advisors
🍣 10 tips to work more effectively with planners
🍣 Are you a teacher or a librarian?
🍣 You don't have to constantly grind
🍣 The plan was genius, until it began
🔪 🍣 Sharp links: Impostor syndrome, creative writing, hopepunks, AI art workflows, and +++
🍣 Know thy roots, oh people pleaser
🍣 Anxiety is not a monster, it's a dragon
🍣 High performers elevate others
🍣 Your intelligence is one form of intelligence
🍣 Leadership, AI training humans, fame by doing vs saying, bonkers benefits, and ++
🍣 Loaning people strength is for winners
🍣 Most thoughtful thing you saw this week?
🍣 Play is the work of the planner
🍣 Direct in message, kind in delivery
🍣 don't believe everything you think
🍣 The people you need to impress
🍣 history, hugs and... internet sashimi?
🍣 meaning, power and responsibility
🍣 risk feeds the (company's) soul
🍣 what people need to feel, not be told
🍣 dramatise don't just describe
🍣 social thumbnails are like copy headlines