Hygiene thinking vs hellyeah thinking

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👋 Hiya!

Trends reports are often bullshit, but always fascinating.

I enjoy reading them. But the interesting part is not where they say what *will* happen. It's working out *why* it might happen.

Voltaire (AKA François-Marie Arouet) once said:

“History never repeats itself, but man always does.”

(AKA 'people'. Different times.)

It's a wo…