Hygiene thinking vs hellyeah thinking
Trends reports are often bullshit, but always fascinating.
I enjoy reading them. But the interesting part is not where they say what *will* happen. It's working out *why* it might happen.
Voltaire (AKA François-Marie Arouet) once said:
“History never repeats itself, but man always does.”
(AKA 'people'. Different times.)
It's a wo…
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