🍣 social thumbnails are like copy headlines

“Five times more people read the headline than the body copy.” ~ David Ogilvy (though i picked it up from this excellent chat with George Tannenbaum)

I.

LOVE.

This.

Tell you why i love it.

Because it’s a perfect analogy to most of what’s wrong with social creative today.

Another ‘old school’ reference to give context.

Impact, communication, persuasion.

That’s t…