🍣 social thumbnails are like copy headlines
“Five times more people read the headline than the body copy.” ~ David Ogilvy (though i picked it up from this excellent chat with George Tannenbaum)
Tell you why i love it.
Because it’s a perfect analogy to most of what’s wrong with social creative today.
Another ‘old school’ reference to give context.
Impact, communication, persuasion.
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