Great stories have great villains

Apr 7, 2021

∙ Paid

👋 Ahoy!

The best superhero stories have great villains.

Dull villains make the hero's journey dull.

Complex villains create tension that makes the hero's journey rich.

(See: Thanos, Killmonger.)

There's a marketing lesson here.

Great stories need rich tensions.

Find the tension. Go from there.

Take care,

Rob

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