🍣 seeding not smashing

“You are too much for some people. Those aren’t your people.” Karen Salmonson

It takes a lifetime (or what feels like it) to properly embrace this as truth.

But it feels definitely true, across commerce, nature and us human folk too.

In commerce, brands that are distinct (sometimes divisive) tend to stand out.

In nature, being ‘too much’ at some skills or s…