🍣 punch, then linger

“First words punch. Last words linger.” Derek Sivers

If there was ever a golden rule for pitching, this might be it.

In fact, if there was ever a golden rule for any argument you want to present.

And yet.

How often do we spend so much time context setting, recapping, re-articulating…

Here’s what is perhaps a thing we don’t think enough about.

Most clients hav…