🍣 Not a genius, just a clever borrower

Plus entertainment, judgement, briefs, etc.

Hey friends,

In this edition, we get into stuff like:

1. Why entertaining ads beat smart ones

2. Serving the truth in surreal ways

3. More time equals less judging (inspired by a wonderful

   Meet the 85%
   workshop)

4. An alternative to like-minded people

5. Where (or when 👀) to steal ideas from

6. A brief template idea i’m kicking around

7. Why consistency beats motivation

This one is for paid subscribers only, tho.

So would love if you could join 52 others who already back Salmon Theory.

Xoxo,

Rob