Master classing like it's the 1960s
Something wonderful happens when you read old books.
You realise how many of the 'hot topics' of the day are old topics. On the one hand, this is cause for despair ("we never learn"). On the other, it offers a sense of perspective ("we've been here before").
So, here are a few good quotes from A Master Class In Brand Planning. A book based on the w…
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