🍣 Magazines; centres of gravity; jamais vu; +++

*speaks on Doakes* Surprise, mothafucka!

Hey friends,

What’s this? Another newsletter? But it’s not the end of the week yet?

Yeah, fuck ‘dem rules, this is my playground, the rules just live in it.

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Previously on Salmon Theory:

• Not a genius, just a clever borrower

• Inclusive briefs, fresh consistency, clever borrowing

• Simplicity wins, bad case studies, depression as the curse of the strong

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On the…