Attention needs hyperbole
Read 78 words
The other day I was talking to Matt about something fascinating.
That an attention economy must breed a hyperbole economy.
Our brains pay attention to what stands out from the norm.
Which means the more we pursue an attention economy...
... the more we reinforce economic incentives to exaggerate.
Because what gets exaggerated is what gets noticed.
Keep reading with a 7-day free trial
Subscribe to Salmon Theory to keep reading this post and get 7 days of free access to the full post archives.