🍣 what people need to feel, not be told
“Think about how people need to feel, not just what they need to be told.” Warc / Wunderman Thompson report on B2B
There is a tremendous lesson here in why emotion matters in B2B.
The classic trope: businesspeople only care about the bottom line.
The reality: business people’s ego is invested in any decision they make.
Therefore, yes, cost cutting is a thin…
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