🍣 Company culture, tactics, 'reactive' brands

Everything tastes better in sets of three.

Hey friends,

I’ve been doing these editions in sets of five.

A la James Clear and Harry Dry, gonna try a set of three.

Like dropping the “the”, it feels cleaner.

Previously on Salmon Theory:

• Feynman, funerals, learning to dance

• Play, performance, ChatGPT

• Magazines, centres of gravity, jamais vu

(Unlock the full archive here.)

On the menu today:

1. Some questions on …