🍣 optimism is broccoli

Yooooo,

Here’s a thing i had saved on my notes, and it’s quite terrible, but let’s go anyway.

It’s called the PB&J of comms strategy.

P = product proof

B = (audience) barrier

J = (comms) job

The great irony of this sort-of-smart-sounding-but-kinda-meh thing?

It still feels far more useful than 90% of new age marketing thinking i see out there.

Yeah, you know ex…