🍣 optimism is broccoli
Here’s a thing i had saved on my notes, and it’s quite terrible, but let’s go anyway.
It’s called the PB&J of comms strategy.
P = product proof
B = (audience) barrier
J = (comms) job
The great irony of this sort-of-smart-sounding-but-kinda-meh thing?
It still feels far more useful than 90% of new age marketing thinking i see out there.
Yeah, you know ex…
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