🍣 13 things worth asking in a creative review

And one to avoid.

Hey friends,

As planners, if things go well, we spend a helluva lot of time in creative reviews.

It means our work is unlocking more work actual real people will get to see.

(Which is the endgame, no matter how many frameworks we throw at a problem.)

Anyway, creative reviews sound fun but in fact they should also feel clinical.

Sure, we're there to have a la…