Look, i’ll tell you what readers have told me:

“The perfect mix of “you can do it, you’re amazing” and “get up off your ass and work”.”

“It's like the calm in the middle of the chaos.”

“The feel-good-feel-melancholic-feel-grateful-feel-optimistic read I needed this morning.”

“You have a nice knack for intertwining life and business.”

“I love how you frame stuff in new distinct ways that is clear, impactful and amusing.”

“Salmon Theory is like a warm hug every time. It gives me a real perspective that I can’t seem to find anywhere else in this world. It’s short, sweet and smart.”

If this sounds like your bag, come say hi! 👇

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Rob Estreitinho

I'll have a salmon Sub, please.